Model-Free: It Makes Lingerie Shopping Better

At Dainty Lace, we believe that shopping for lingerie should feel empowering, not intimidating. That’s why we’ve made a bold choice: to be model-free.

You won’t find posed photos of women wearing our pieces, and that’s intentional. Our focus is on you — not someone else’s body. We want your shopping experience to feel safe, respectful, and confidence-building from the moment you land on our site.

💬 Why We Don’t Use Models

Let’s be honest. Shopping for lingerie can already feel vulnerable. Add in photos of perfectly airbrushed models, and it’s easy to start comparing your body to someone else’s — especially when you’re just trying to find a comfortable, beautiful piece for yourself or your relationship.

We don’t think that should be part of the process.

So instead of showing our products on bodies, we:

• Highlight the design, texture, and coverage of each piece

• Show close-ups of lace, fabric, and construction

• Let you imagine how it will feel on your body

• Have multiple colors of mannequins to see what a piece looks like closest to your coloring

We want you to shop without pressure, judgment, or distraction.

👙 How It Improves Your Shopping Experience

Here’s how going model-free makes your experience better:

• No Comparisons, Just Confidence: You don’t have to wonder how a piece will look on someone else's figure — we encourage you to focus on how it will feel for you.

• More Focus on Fit & Fabric: Our photos are up-close and detail-rich so you can focus on what matters — softness, support, coverage, and elegance.

• Safe Space for First-Time Buyers: If you're new to lingerie or want something high coverage, you’ll never feel out of place. Our brand is designed to honor your comfort level.

• Inclusive by Default: No one body type defines beauty here. You are the standard.

💖 You Deserve to Feel Beautiful

Whether you’re shopping for your honeymoon, a special night, or simply to feel confident under your clothes, we want Dainty Lace to be a place that supports you.

So yes, we’re model-free. Because the most important person in the room is you.